“A handbag is simply more than just a handbag” are the oh so wise words of Toronto designer Sneha Varma – a former accountant who decided that the fashion world was calling her name. Well, she took a leap and already has writers and journalist asking to wear her handbags to events and fashion shows! Sneha was sweet enough to sit down with me over a coffee in Yorkville to chat more about SV and what is to come.
Mijana: You’re an accountant turned designer – very unique! A lot has happened in the last year since you started Sneha Varma. What have you learned the most in this small period of time as a new designer?
Sneha: I have learned that you have to go into this business with both head and heart. There are many facets to the fashion industry and I believe you cannot just come in with a great design. That’s only the first of what seems to be an infinite number of tasks when creating a brand. But I have been enjoying every minute of it!
M: What makes Sneha Varma bags different from other handbag designers?
S: I think it’s a little difficult to pinpoint exactly what makes my bags different from other designers because there are so many great handbag designers out there. But what I can say is that when I set out to design my first collection, my goal was to create pieces that were modern and a bit edgy; pieces that stood out, all within an attainable price point and using great quality leather. I think it is sometimes a bit of a challenge to find bags that meet all of these criteria but I believe I have accomplished this within my line.
M: Writers and bloggers have worn your bags while attending Toronto’s World Mastercard Fashion Week last month. How did that feel?
S: It felt amazing! The bags created a great buzz around the brand and nothing satisfies me more than seeing others love wearing my handbags as much as I love designing them!
M: What is your favourite part of about designing SV bags?
S: It’s pretty simple; just designing itself. I love selecting the materials, sketching and figuring out what works and what doesn’t.
M: You have only started your business and are already on a roll, which is fantastic – what are your goals for the future?
S: My focus is to create a long lasting sustainable business and eventually expand into a lifestyle brand. The brand officially started off through my own online shop. Now, I am currently exploring different options to bring my bags into the marketplace, such as through various boutiques and other online shopping sites. Eventually, I would love the opportunity to open my first brick and mortar store.
By: Mijana Veljkovic, Toronto
You should follow me on Twitter @mijanaveljkovic.
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