I love French label Maje for its dedication to relaxed cool-girl chic. With Alexa Chung as their brand ambassador, the contemporary women’s wear line exudes trendy nonchalance aligned with the likes of Vanessa Bruno, Sandro, and Isabel Marant Etoile. For spring, Brit It-Girl Chung took on a styling role with the label, entitled ‘Majed by Alexa.’ The collaboration presented a contest where three lucky winners were outfitted by the icon and featured on the site, and Maje also created a pop-up shop boasting Chung’s style picks. The three-time BFA British Style Icon winner was a natural fit for the label – her affinity to tomboy tailoring, offset by girl-next-door innocence strikes an easy balance between English maverick and English rose – think leather lace up boots, cuffed trousers and boyfriend blazers paired with soft feminine pieces like lace shorts, or silk blouses to create a bohemian rocker aesthetic. Review my picks that will help you achieve this French meets English love affair look.
1. Embroidered Lace Top, $340 USD
Maje is available at The Bay
By: Ali Leier, Vancouver
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